Businesses which do not have a website or digital presence are now struggling to engage with their market due to a lack of online presence.
As a result, businesses have had to reevaluate their marketing strategies to involve more online contact with their consumers.
Websites are one of the biggest and most effective online marketing tools in a business owner’s marketing toolkit.
Some businesses have avoided having websites developed because of cost, a lack of technical savvy or felt that they simply had enough sales without a website.
However, the reality is that 30% of consumers will not even consider purchasing from a business if they do not have a website.
If you need some more convincing, here are five reasons why every business needs a website.
Establish Your Credibility
Current research shows that up to 81% of consumers will research a business on the Internet before deciding to purchase their product or service. Without a website, consumers may question the credibility and legitimacy of your establishment.
Because we live in a digital age, consumers spend an average of 23.6 hours online per week. Consumers expect businesses to have an online presence and, without one, your business will appear less professional.
By having a website you are able to provide a trustworthy platform from which potential consumers are able to become familiar with your products and/or services.
First impressions are also lasting impressions – if you are able to dazzle a potential customer with your landing page, they will explore what you have to offer increasing website traffic.
Set your Business Apart
By setting your business apart, consumers will be able to differentiate you from your competitors. One of the easiest ways to do so is by establishing your brand on your website.
Once consumers know who you are, what you want to achieve and what you value, the chances of them purchasing from you instead of a competitor will increase.
Without a website, however, consumers will not be able to find reliable information about your business and may come across some negative reviews from which they will base their decision.
79% of people who read online reviews believe what they have read. But it is possible to combat this negativity by placing positive testimonials on your website from past customers to encourage new customers to make a purchase.
Encourage Positive ROI
Having a website is a free ticket to increased leads. Once potential customers discover your website, they could want to find out more about your product or service.
Using the contact information on your website, they could contact you giving you the opportunity to increase your sales and your overall ROI.
In fact, 63% of consumers use websites as a means of locating the contact details of the business. Without a website, they will be unable to do so.
Increase Organic Traffic
Once your website has been developed and goes live, your business now has the potential to show up in Google Search Results because of SEO (Search Engine Optimisation).
When customers search a specific product or service, your business could show up in the results giving you the opportunity to drastically increase your customer base organically without the assistance of digital marketing.
With increased web traffic comes the potential for more leads and a higher ROI.
Online all the Time
Unlike your physical business, your website does not have trading hours. This means that even when you clock off for the day, customers will still be able to visit your website for any information they may require.
Establishing a Frequently Asked Questions page on your website will also help to reduce the number of phone calls your business receives.
While receiving phone calls is good, it does distract your employees from their work which, in turn, reduces the internal productivity of the workplace.
Your website is also the ideal platform for making announcements and updates. Keeping your customers informed of current campaigns, promotions and events will encourage them to contact you for more information or make a purchase.
We are now in the midst of the digital age making it near to impossible to avoid developing an online presence. It is up to you to ensure that the online presence of your business is a positive, engaging and differentiable one.
This and so much more can be achieved by simply having a website.
If you would like to have a website developed for your business, contact our development team at Dimension WebWorx for expert assistance in web development and design.
Call us on 079 677 7939 or email [email protected], to find out more.