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The most effective strategy to attract new consumers is to ensure that they can find you when they are ready to buy your product or service.
Paid Search Marketing allows you to reach out to targeted leads who will visit your website rather than your competitor.
Overview: PPC Marketing
Wouldn't it be great if your website came up when someone looked up your product or service on the internet? Wouldn't it be great if you could cut the expense of acquiring new customers? The most effective strategy to attract new consumers is to ensure that they can find you when they are ready to buy your product or service.
Paid Search Marketing allows you to reach out to targeted leads who will visit your website rather than your competitor. What is the mechanism behind it? When someone searches for keywords related to your business, your site will show near the top of the search engine's paid sponsors area.
This implies that visitors looking for your products or services will have an easier time finding your company, leading in an immediate increase in targeted traffic to your site - people who are interested in acquiring your offering.
If they don’t click, you don’t have to pay.
What if the prospect doesn’t respond to your ad? You don’t pay for your ad to just appear in the appropriate location. If someone clicks and visits your site or landing page, you simply spend a few cents.
So you don’t have to be concerned about your ad appearing and resulting in wasted clicks from people looking for a “bookstore in Downtown Toronto,” for example.
A Dimension WebWorx Consultant can assist you with Paid Search Marketing and provide value-added tracking tools to ensure that you know exactly where your money is going and how it is benefiting your company.
PPC campaigns can be configured to send visitors to a specific landing page or to a single phone number (preferably toll free). That way, you can monitor the progress of your campaign and tweak it as needed to achieve the greatest results. Call now to get started with your PPC campaign!
PPC is so inexpensive …But do it properly!
People may be looking for exactly what you have to give right now! The goal is to figure out what keywords they’re looking for.
Dimension WebWorx’s Network of Consultants can prepare a professional Keyword Analysis Report for your company, which can be utilized to establish a targeted Paid Search Marketing campaign.
Setting up, maintaining, and tracking the outcomes of a Pay-per-Click (PPC) advertising campaign falls under this category.
Consider it similar to a food court in a shopping mall. Shoppers passing through the food kiosks are clearly seeking for something to whet their appetites. Every food chain in the area has the ability to feed them. A person looking for Sushi, on the other hand, will go to the Oriental restaurant rather than the burger joint.
And, if he gets a good bargain, he might receive some Tempura and Green Tea to go with his Sushi. What is the point we are attempting to convey here, exactly?
A Web shopper is significantly more complicated than a mall shopper. She no longer searches for “city + restaurant” on the internet. If that’s what she’s looking for, she’ll search “suburb / area code + Sushi.” A Sushi restaurant would have to put in a lot of effort to rank high in the natural or organic search results.
However, top of the organic results and to the right of the browser screen under ‘Sponsored Links,’ there is some prime real estate online.
That’s when a catchy Pay-per-Click ad like “Best Sushi in Downtown Toronto!” comes in handy. So she can see how good of a cook you are!” can deliver targeted traffic to your restaurant’s website.
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